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Monday, December 12, 2005

So British, So Crazy!

So Printemps (a large department store here in France) has launched this ad campaign this holiday season. They seem to have teamed up with Eurostar and are doing a whole English team and everything is either So British, So Crazy or So Noel, So Crazy. No big deal really, I'm used to off beat ad campaigns here in France, however once I came across the store windows for the Printemps men's section I became a little bothered by this particular campaign. All I have to say is thank goodness they're doing this to the Brits and not the Americans, although I'd hate to see what they'd do if they were to ever decide to do a campaign with Americans.

There are 9 different manequins placed in the windows at the Printemps men's section, all with the advertisement of So British, So Crazy, and coupled with various artifacts from England and images of England in the background. Below are my 4 favorites. I apologize for any window glares, I tried my hardest to avoid them but there's only so much you can do on a crowded street.




1 comment:

Danielle B. said...

i love it!! Sooo Cool! good photos too...my favorite is the second one...the donkey, i guess. i just have to say, the whole campaign is SOOOO French.